“Inspired by Architecture” shows the Japanese multinational’s latest innovation in television resolution El Batel Auditorium and Conference Centre of Cartagena has been chosen along with other architectural works in Seville and Liege (Belgium) to appear in a new video just released by Japanese multinational Panasonic, one of the largest electronics companies in the world.
Entitled “Inspired by Architecture”, the video shows the latest innovation in resolution that the company’s new televisions will feature: 4K ultra HD resolution
The video was shot by a team of 30 people including members of the company’s management team in London and Japan. This amazing video will be shown on Panasonic televisions displayed in stores around the world.
It’s not the first time a spot has been filmed at El Batel, given that attracting and disseminating activity for Cartagena is one of its main objectives. Global brands such as BMW and Mercedes Benz have already chosen El Batel as the stage to present their new models. Other examples include Roche Bobois, global leader in furniture design and distribution, and Alicante’s Mondraker, which featured its latest bike being ridden around the facilities. Suffice it to say that the Auditorium of Cartagena has garnered a great deal of attention and was even featured in a story on the latest contemporary architecture built in our country produced by Spanish TV station La 2.